CHECKLIST 1O1
What items are necessary to be reviewed and checked for an e-commerce store?
The list can be extensive and time-consuming if we are going to validate everything before launching. I am going to start with the BASIC must do items and some good practices to put into place for Shopify Stores for appeal and keeping people on your store - and allow you to sell.
THE LOOK - A BASIC CHECKLIST
You want your store to have a professional appearance.
LOGO
- is it correct size? Colors? Design? - does it represent your brand
Slider or Hero Image
- verify on all devices and browsers, size and displays correctly
Menus
- layout, name to fit with brand and layout
Recommended Pages complete as required
- About, FAQ, Contact, Terms, Shipping, Returns & Refunds, Privacy, Store pages
Contact Form
- setup correctly and contact info added as well
Reviews
- different options to use depending on the niche
Images - minified, size and display
- most store images will require tweaking for minifying and size
Social Media Icons and Links
- verify present and working correctly
Pop up - offer, email collection, etc
- verify copy is correct and grabs attention
- mobile size to match google's rules for mobile popups
- tested and works correctly
Bar at top - size on desktop and mobile
- as well as copy checked
Frontpage details - clear, professional
Color Palette - consistency and professional
- match your brand and target audience appeal
Products - images, layout and copy
Checkout Process - verify on all devices and browsers
- as well as customization of checkout to match the brand
- verify payment processes and shipping
- Verify all working and easy for customer to navigate
Mobile - verify readable and displays well
Add to Cart Button - color and size and text
- depends on the niche but often requires brighter color and change to BUY NOW etc
FB Pixel - added and working
Google Analytics setup
- basic to get started
- more details later on the how to do and verify
Invoice check - test what customer will receive and yourself for notifications
Apps - how many, delete any not in use, verify configuration and compatibility
Shipping - verify and test different scenarios
ALL OTHER TESTING OF STORE SETUP - PROOF AND VERIFY
More interesting discussions to follow on some of the items, with How To Do.
Thanks for reading.